Privacy Policy
Sociometics Media (“we,” “our,” or “us”) values your privacy and is committed to protecting the personal data we collect. This Privacy Policy outlines how we collect, use, disclose, and safeguard your information when you visit our website and engage with our digital marketing services.
1. Information We Collect
1.1 Data Collected from Our Website
When you visit our website or engage with our services, we may collect the following personal data:
- Full Name
- Company Name
- Email Address
- Phone Number
1.2 Data Collected on Behalf of Clients
As part of our performance marketing and lead generation services, we collect and process data on behalf of our clients. This may include:
- Full Name
- Email Address
- Phone Number
- Street Address
This data is collected through Meta Ads, custom landing pages, and Customer Relationship Management (CRM) software, among other platforms.
2. How We Use Your Information
We use the information collected to:
- Provide and manage our digital marketing and lead generation services.
- Process and qualify leads before transferring them to our clients.
- Use CRM software and other tools for lead management and tracking.
- Respond to inquiries and provide customer support.
- Improve our services, website functionality, and advertising strategies.
- Comply with legal obligations and enforce our agreements.
3. Data Sharing & Disclosure
3.1 Internal Access
Lead data collected directly by Sociometics Media is accessible only to authorized personnel within our agency.
3.2 Data Collected on Behalf of Clients
Leads generated through Meta Ads and other digital marketing campaigns are first manually reviewed by us for qualification. Once qualified, the data is securely transferred to the respective client through a shared folder with restricted access. Clients are solely responsible for ensuring compliance with data protection laws (e.g., GDPR, IT Act 2000) when handling the received leads.
3.3 Third-Party Sharing
We do not sell, trade, or rent personal data to third parties. However, we may share data with:
- Service providers who assist in running our digital marketing campaigns.
- Legal authorities if required by law.
4. Data Retention & Security
4.1 Data Retention Policy
- Leads are retained for up to 90 days to improve campaign targeting and optimize performance. After this period, data is manually deleted, unless legal retention is required.
- Clients may request deletion of lead data by contacting us at melroyfernandes@sociometicsmedia.com.
4.2 Security Measures
We take the security of your personal information seriously. We implement reasonable technical and organisational measures to protect your data from unauthorised access or disclosure.
5. Legal Basis for Processing
We process personal data based on the following legal grounds:
- Consent: When users provide their data voluntarily (e.g., through forms).
- Contractual Obligation: When data processing is necessary to provide our services.
- Legitimate Interest: When data is used for marketing, security, and business operations, without overriding users’ rights.
- Legal Compliance: When data is processed to meet legal requirements.
6. User Rights
Users have the following rights concerning their personal data:
- Right to Access: Request copies of their data.
- Right to Rectification: Request corrections to inaccurate data.
- Right to Erasure: Request deletion of personal data.
To exercise these rights, users may contact us at melroyfernandes@sociometicsmedia.com.
7. Future Lead Generation Model & Data Ownership
As we transition to using agency-owned landing pages for lead generation, Sociometics Media will retain ownership of all lead data generated through these pages. Clients will receive access to leads as per agreed terms, but unauthorized access to backend data is strictly prohibited.
8. Cookies & Tracking Technologies
Our website may use cookies and similar technologies to enhance user experience and analyze site performance. Additionally, we may use tracking technologies such as UTM parameters, Meta Pixels, and Google Tags for Google Analytics to measure campaign performance and improve targeting strategies. Users can control cookie settings through their browser preferences.
9. Third-Party Links
Our website may contain links to external sites. We are not responsible for the privacy practices of third-party websites and encourage users to review their privacy policies separately.
10. Updates to This Policy
We reserve the right to update this Privacy Policy periodically. Any changes will be posted on this page, and you are encouraged to review the policy periodically to stay informed of how we are protecting your information. Continued use of our website and services constitutes acceptance of the revised policy.
11. Contact Information
For any privacy-related inquiries or requests, please contact us at: Sociometics Media